Social Bookmarking is one of the most underappreciated “experience tools”; I believe this is because we tend to look at it and present it in customer experiences from a “single perspective” and with that we limit its value and possibilities.  Allow me to illustrate:

Think about the elements of social bookmarking as follows:

And draw a very simplified version of a group of users, Bookmarks and objects:

Let’s explore a few “perspectives” and with that what “possibilities” could be included in the customer experience:

1) What other gift ideas for the anniversary gift?

2) I want to connect with those that share my passions and interests.

3) What else is there to know about my passion that I don’t know about yet?

4) Based on the people that share my interests; what other things should I be looking at?

Filiberto Selvas